Audacious
A Bold Guide to Building the Life and Career You Want and Deserve
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- $14.99
Publisher Description
NOW A USA TODAY BESTSELLER!
The founder of Boss Women Media shares tips on how to stop playing it safe—and start creating a life that's truly your own.
Marty McDonald’s pivotal career moment was nothing if not audacious: she stopped the CEO of a candy company in a hallway, pitched her idea for a special gummy bear flavor, and was soon promoting the Black Girl Magic gummy bear at Sugarfina stores around the country.
Now, Marty has penned a guide to help women go after their most audacious goals in work and everyday life, and make them a reality. With unflinching honesty, McDonald recounts her personal stories of triumph and failure, offering an intimate look into the audacious decisions that propelled her from uncertainty to success. From navigating the unknown to breaking through barriers that seemed insurmountable, McDonald reveals the mindset, strategies, and bold actions required to turn fear into fuel and transform dreams into reality. She helps women:
·Set aside fear and write a different narrative
·Grow comfortable taking risks
·Understand the investments you must make in yourself
·Understand that "no" is just the beginning of the conversation
·Learn other ways to make a difference beyond themselves
Whether you’re looking to level up in your career, create a life of meaning, or embrace the wild unknown of new possibilities, Audacious provides the blueprint to help women find their authentic selves, reach for their wildest dreams, and craft the life they want and deserve.
PUBLISHERS WEEKLY
Readers should stop playing it safe and embrace risk to take their professional lives "to the next level," according to this spirited debut manual from McDonald, CEO of Boss Women Media, an online career and educational resource for women. Contending that readers must shift from a fear-based comparison mindset to a growth mindset, she suggests taking such steps as celebrating personal strengths, expressing gratitude for small victories, and using others' success as motivation. Women can then bring the growth mindset into the business world by creating strong networks of family, colleagues, and acquaintances; making successful pitches (it should sound more like a story); and using rejection to refine their game plan. Readers should also take care to leave room for the unexpected, McDonald writes, noting how her own faith has helped her seize on unexpected chances ("Often, it's in the spaces we don't plan for, the gaps we don't fill, that miracles happen"). McDonald's enthusiasm is infectious, and the lessons on how she built her company are mostly instructive, even if the lack of other supporting examples can make the scope of her advice feel somewhat limited. Still, Christians entrepreneurs will be energized.
