Back to the Future: Using Marketing Basics to Provide Customer Value كتب أخرى بهذه السلسلة
Bringing the Soul Back to Marketing
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Welcome to The New Normal: Life After The Chaos
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
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Celebrating the Past and Future of Marketing and Discovery with Social Impact
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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
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Enlightened Marketing in Challenging Times
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Marketing Opportunities and Challenges in a Changing Global Marketplace
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Finding New Ways to Engage and Satisfy Global Customers
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
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Marketing Transformation: Marketing Practice in an Ever Changing World
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Marketing at the Confluence between Entertainment and Analytics
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Creating Marketing Magic and Innovative Future Marketing Trends
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Rediscovering the Essentiality of Marketing
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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
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Marketing Challenges in a Turbulent Business Environment
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