Basic Sign

Basic is a series about the basic disciplines of graphic design with many examples in each area. The first instalment in the series was about Logos. The earlier books were about Packaging, Corporate Identity, Brochures and Promotions. This new book, Basic Sign, explores the importance of signage and its application in various settings. The book is divided into different categories, including urban, healthcare, corporate, cultural, event and commercial. Within each category, you will find projects that show innovative and creative use of signage.