• $26.99

Publisher Description

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.

Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.

GENRE
Business & Personal Finance
RELEASED
2017
October 5
LANGUAGE
EN
English
LENGTH
184
Pages
PUBLISHER
Bloomsbury Publishing
SELLER
INscribe Digital
SIZE
37.1
MB

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