• $28.99

Publisher Description

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.

This book helps bridge that divide to help students master the business of marketing.

GENRE
Business & Personal Finance
RELEASED
2017
August 10
LANGUAGE
EN
English
LENGTH
184
Pages
PUBLISHER
Bloomsbury Publishing
SELLER
INscribe Digital
SIZE
20.2
MB

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