• $12.99

Publisher Description

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

GENRE
Business & Personal Finance
RELEASED
2013
November 11
LANGUAGE
EN
English
LENGTH
166
Pages
PUBLISHER
MHR Enterprises
SELLER
Ingram DV LLC
SIZE
2.1
MB

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