In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals.
Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.
Be Your Own Best Publicist will teach you how to:↵
• Set a personal PR strategy that gets results↵
• Build key message points and deliver them with style↵
• Craft the perfect "pitch" for each situation↵
• Network and develop relationships that will help you get ahead↵
• Use creativity to stand out from the competition
Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace.
Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.
“Be Your Own Best Publicist is your guide to standing out from the competition. From developing a communication plan to networking effectively, Jessica and Meryl will teach you everything you need to know about how to leverage PR for career success.” —Dan Schawbel, #1 international best-selling author of Me 2.0
“There’s no marching band coming to play your tune, so it’s up to you to make some noise at work. Jessica and Meryl lay out specific tactics to toot your horn, create your own magic, and let your star shine.” —Tory Johnson, CEO, Women for Hire and workplace contributor on ABC’s Good Morning America
“To reach your goals, you need to have a clear strategy and the confidence to see it through. In Be Your Own Best Publicist, Jessica and Meryl show readers how to map out a plan for success using the skills, tips, and techniques that have helped them shine in their own careers.” —Julie Morgenstern, New York Times best-selling author of Organizing from the Inside Out and Never Check E-Mail in the Morning
"It has never been more important to have your own personal brand and to promote what makes you unique—and this goes for executives, small business owners, and everyone in-between. In Be Your Own Publicist, experts Jessica and Meryl have illustrated how to cleverly use PR to build your own brand with some great ideas—not to mention some entertaining stories." —Martin Lindstrom, brand advisor and author of New York Times and international bestseller, Buyology: The Truth and Lies About Why We Buy
Jessica Kleiman is currently VP-public relations for Hearst Magazines, one of the world's largest publishers of monthly magazines. Prior to that, she was director of PR at wedding media company The Knot and spent several years at a boutique PR agency specializing in media. She has guest lectured about publicity at NYU and the Radcliffe Publishing Course at Columbia University and has written for various newspapers, Web sites and magazines. Meryl Weinsaft Cooper joined DeVries Public Relations as managing director of the Home & Lifestyle division in Fall 2010. Previously, as SVP-partner at L+S, she led programs for a variety of hospitality, spirits and consumer clients. Her PR experience includes stints in art, music and entertainment, including time at the Screen Actors Guild's New York office. She spends her spare time writing and producing films.