Become Unmistakable

Break Free From Ordinary Business Leadership


HOW DO YOU LEAD YOUR BUSINESS? No two companies operate the same way and

neither should their styles of leadership. Unfortunately, many corporations use the same

leadership methodologies and are afraid of deviating from the status quo. Business partners

MICHAEL D. NOVAKOSKI and JOHN M. PARKER of Elzinga & Volkers, a Michigan-based

construction company, believed a different way was possible. In their book, Become

Unmistakable: Start the Journey from Commodity to Oddity, Novakoski and Parker examine

how business leaders can tap into their “right-brained leadership” to foster a creative

and employee-centric culture. This book will show you how changing your leadership

perspective and moving away from the commodity mindset can reap immeasurable benefits

to your business.