Are you a modern day professional who doesn’t feel as if your market understands you? Or who doesn’t know how to express your value proposition correctly to employers? Or doesn’t know how to differentiate yourself in the marketplace?
…if so, then Becoming Spreadable is for you!
Leveraging the proven marketing principles used to build some of the world’s top global consumer brands like Apple and Lego, Becoming Spreadable introduces a new framework through which modern day professionals can build their own personal brand. Becoming Spreadable is an easy-to-read instructional book that includes numerous famous marketing examples to help readers build their own personal brand.
Becoming Spreadable is built on the belief that having others in your industry spread your name and your promise is truly what separates top performers from average performers. In the book, Greg Murray - a Global consumer marketer - walks readers through how they can craft their personal brand story into a brand promise, and then use that promise to separate themselves from the masses.