• $0.99

Publisher Description

Learn about Behavioral Economics with iMinds insightful knowledge series.


According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to buy something, the rational consumer will evaluate all the possible alternatives before making a purchase, having already conducted research on the state of the market. They would not buy something on the spur of the moment, or on the recommendation of a friend.  Nor would a rational consumer be unduly influenced by advertising or a brand name in making purchasing decisions. This explanation of human behavior is known as the rational agent model.  Sound realistic?


iMinds brings targeted knowledge to your iPad with short information segments  to whet your mental appetite and broaden your mind.

GENRE
Business & Personal Finance
RELEASED
2010
January 31
LANGUAGE
EN
English
LENGTH
4
Pages
PUBLISHER
IMinds Pty Ltd
SELLER
iMinds Pty Ltd 1073474960
SIZE
2
MB

Customer Reviews

nrforce ,

too short

A nice summary, but way too short for even for .99. This should be free.

Henrique Flory ,

Is it true 10 pages?

The book came with something wrong, it is just 10 pages and it doesn't even started. Where can I get thevrest of it, the ral book?

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