Learn about Behavioral Economics with iMinds insightful knowledge series.
According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to buy something, the rational consumer will evaluate all the possible alternatives before making a purchase, having already conducted research on the state of the market. They would not buy something on the spur of the moment, or on the recommendation of a friend. Nor would a rational consumer be unduly influenced by advertising or a brand name in making purchasing decisions. This explanation of human behavior is known as the rational agent model. Sound realistic?
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Customer ReviewsSee All
A nice summary, but way too short for even for .99. This should be free.
Is it true 10 pages?
The book came with something wrong, it is just 10 pages and it doesn't even started. Where can I get thevrest of it, the ral book?