#1 WALL STREET JOURNAL BESTSELLER • NEW YORK TIMES BESTSELLER • USA TODAY BESTSELLER
ARE YOU READY TO BELIEVE IN YOU?
“Game-changing. Authentic. A must-read for every woman! Jamie is the real deal—and that’s rare.” —Glennon Doyle, #1 New York Times bestselling author of Untamed
“Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” —Sara Blakely, Founder Spanx
Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person YOU were BORN TO BE!
In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.
With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience—including accidentally finding out she was adopted when she was in her twenties and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?
In Believe IT you’ll discover how to...
-Gain the courage to take risks, an empower yourself and others
-Tune into and trust your own intuition
-Let go of your mistakes and insecurities
-Turn down the volume on your inner critic
-Handle the rejection, the haters, and the mean girls
-Boost your confidence
-Start your dream (and keep going!)
-And much more…
If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams!
Lima, founder and CEO of It Cosmetics, debuts with a cheery memoir charting her meteoric rise in the sometimes-ugly beauty industry and sharing her secrets for success. In the empowering tone of a supportive big sister, Lima shares how she went from being a broadcast journalist to an entrepreneur who developed a product that minimized her rosacea and upon which she built a cosmetics company that she later sold to L'Oreal for more than $1 billion. She organizes her advice into three sections believe, risk, and empower and highlights the skills that allowed her to fluorish. She first counsels that listening to one's inner intuition and believing in the power of authenticity are the building blocks to success. The second section covers responsible risk, why one should choose to be brave rather than to be liked, dealing with haters, and living out one's values. The final step is to empower others and be able to ask for help. Lima's empathy and cheer shine throughout: "We all have the power to ignite our light and to know we're worthy and enough exactly as we are." This will particularly resonate with entrepreneurs struggling with self-doubt.
A feel good story
Incredibly inspiring to learn how her hard work, grit and pure determination got her to be the huge success that she is today. Extremely relatable. Loved this read.
Beautiful and real! I feel love through the pages and she is for real my sister from another mister thank you so much for this.