With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.
You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.
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A Brand & Product Manager’s Bible
I appreciate how this book leverages years of experience, and manages to distill it to a comprehensive guide on building a powerful brand.
I first encountered the book while I was in MBA school, and as soon as I started my career had to get a digital copy so that I could incorporate the frameworks while I was working on a global brand.
Simple, comprehensive, and based on principles that are easy to incorporate.