Bertelsmann Bertelsmann
Global Media Giants

Bertelsmann

A Transnational Media Service Giant

    • ‏28٫99 US$
    • ‏28٫99 US$

وصف الناشر

This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation.

Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media – and media services – in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownership, journalism and policy work, this book shows how issues of media ownership and corporate power are closely connected to issues of beyond media, namely politics, consulting, services and financial transactions. The book also draws parallels to other major media conglomerates and their attempts to influence communication infrastructures and policies on national and international levels, helping readers to understand the broader structural relations and power mechanisms at play in the global media market.

The book will be of interest primarily to scholars in the fields of global media studies, international communication studies, and the critical political economy of media and communication.

النوع
واقعي
تاريخ النشر
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٢٩ سبتمبر
اللغة
EN
الإنجليزية
عدد الصفحات
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الناشر
Taylor & Francis
البائع
Taylor & Francis Group
الحجم
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ك.ب.
Examination of the cultural effects of globalisation Examination of the cultural effects of globalisation
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International Business in the Information and Digital Age International Business in the Information and Digital Age
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Collectivity and Power on the Internet Collectivity and Power on the Internet
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Advances in Mergers and Acquisitions Advances in Mergers and Acquisitions
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Innovation Intermediaries and (Final) Frontiers of High-tech Innovation Intermediaries and (Final) Frontiers of High-tech
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Contested Moralities of Markets Contested Moralities of Markets
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Tencent Tencent
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Nation Media Group Nation Media Group
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Schibsted Schibsted
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News Corp News Corp
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Alibaba Alibaba
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Baidu Baidu
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