Bertelsmann Bertelsmann
Global Media Giants

Bertelsmann

A Transnational Media Service Giant

    • US$28.99
    • US$28.99

출판사 설명

This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation.

Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media – and media services – in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownership, journalism and policy work, this book shows how issues of media ownership and corporate power are closely connected to issues of beyond media, namely politics, consulting, services and financial transactions. The book also draws parallels to other major media conglomerates and their attempts to influence communication infrastructures and policies on national and international levels, helping readers to understand the broader structural relations and power mechanisms at play in the global media market.

The book will be of interest primarily to scholars in the fields of global media studies, international communication studies, and the critical political economy of media and communication.

장르
논픽션
출시일
2022년
9월 29일
언어
EN
영어
길이
112
페이지
출판사
Taylor & Francis
판매자
Taylor & Francis Group
크기
752
KB
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