• $28.99

Publisher Description

Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases.

 

Contents:

A look back at the last 15 to 20 years of marketing
The post-digital era
The Relevance Methodology: framework and how-to
Cases: including Dove, Red Bull, Coca-Cola

Online working aids:

Exercises for implementing the Relevance Methodology
Templates
Cases

 

GENRE
Business & Personal Finance
RELEASED
2017
September 12
LANGUAGE
EN
English
LENGTH
150
Pages
PUBLISHER
Haufe
SELLER
Haufe Services Lexware GmbH & Co. KG
SIZE
4.6
MB

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