• $46.99

Publisher Description

Beyond Princess Culture: Gender and Children’s Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products’ users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children’s products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.

GENRE
Nonfiction
RELEASED
2019
March 21
LANGUAGE
EN
English
LENGTH
318
Pages
PUBLISHER
Peter Lang
SELLER
Book Network Intl Limited
SIZE
1.8
MB

More Books by Katherine A. Foss