Big Audacious Meaning

Your organization has an incredible potential. The potential to make a difference in a life, a community, and even the world. And along the way, transform your success. This is the power of your Big Audacious Meaning. 


We are seeing a historical shift in how we all view our relationship with the organizations in our lives. We are no longer viewing ourselves as simply employees or consumers. There is a growing expectation that we be treated as collaborators. And, we want to know the difference our time and dollars make. 


As employees, we want to share in and help advance an employer’s larger purpose. As customers, we want our purchases to not only buy us goods and services, but to also help make a difference in the world. We are looking for organizations that understand that we want both our work and our spending to have more meaning. We are looking for organizations that embrace a larger purpose. 


In his book, Big Audacious Meaning – Unleashing Your Purpose-Driven Story, Dan Salva shows us how we got to where we are and the forces at play today that are making purpose one of the most exciting strategic opportunities an organization can embrace. 


The book examines how leading organizations are proving that we can bring together money and meaning. How purpose and profit are mutually catalytic – driving each to higher heights. In short, how we can do well by doing good. 


Beyond examining the opportunity, the book lays out a framework for clarifying your organization’s Big Audacious Meaning. Additionally, it introduces the Thrust Story Framework – a proven method for bringing this purpose into the story of the organization – helping to transform everything.