Big Data – Challenges for the Hospitality Industry
-
- $19.99
-
- $19.99
Publisher Description
Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.
More Books Like This
Data Revolution
2015
State of the Art Implementation of Big Data in Strategic and Operative Marketing. Challenges and Effective Responses
2021
Big Data and Innovation in Tourism, Travel, and Hospitality
2019
The Routledge Companion to Marketing Research
2021
From Big Data to Big Profits
2015
Customer Data Platforms
2020