Billboard Valuation: Fundamental Asset Allocation Issues. (Features)‪.‬

abstract "A problem well defined is half solved" is an axiom worthy of consideration in the valuation of outdoor advertising assets. This article advances the concept of the money trail, or the observation of the direction and derivation of the income flow, as a key factor in the identification and allocation of the various assets of an outdoor advertising firm. The money trail is the essence of the principle of contribution, which is the basis of asset valuation.