Black Ops Advertising Black Ops Advertising

Black Ops Advertising

Native Ads, Content Marketing and the Covert World of the Digital Sell

    • 3.0 • 1 Rating
    • $9.99
    • $9.99

Publisher Description

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.

Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.

Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

GENRE
Business & Personal Finance
RELEASED
2016
September 1
LANGUAGE
EN
English
LENGTH
252
Pages
PUBLISHER
OR Books
SELLER
Perseus Books, LLC
SIZE
3
MB

More Books Like This

The Face-to-Face Book The Face-to-Face Book
2012
Social Media is a Cocktail Party Social Media is a Cocktail Party
2010
Social Media Reading Sampler: Book Excerpts by David Meerman Scott, Brian Halligan, Dharmesh Shah, Ann Handley, C.C. Chapman, Scott Stratten Social Media Reading Sampler: Book Excerpts by David Meerman Scott, Brian Halligan, Dharmesh Shah, Ann Handley, C.C. Chapman, Scott Stratten
2011
The Ad Contrarian The Ad Contrarian
2012
Marketing to the Social Web Marketing to the Social Web
2009
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
2017

More Books by Mara Einstein

Advertising Advertising
2017
Compassion, Inc. Compassion, Inc.
2012
Brands of Faith Brands of Faith
2007
Religion and Reality TV Religion and Reality TV
2018
Media Diversity Media Diversity
2003