



Blueprints: Bridging to SaaS Success
How ISVs Can Transform SaaS Mindset, Organization and Go to Market Tactics
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3.0 • 2 Ratings
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Publisher Description
Established and new ISVs, telcos, hosters and other tech providers are launching Software-as-a-Service at an ever-increasing pace. That’s great. However, many of these initiatives fail to attract leads and customers in the volume expected, resulting in management, market and shareholder disappointment. Why?