Book Marketing, Book Trailers and Author Etiquette in a Nutshell

Two leading publishing industry professionals talk book marketing, etiquette and book trailers®.


Sheila Clover English trademarked the term "book trailer" and created a market for digital video and the publishing industry.


Barbara Vey writers the Publisher's Weekly blog Beyond Her Book and is the recipient of the 2012 RWA Vivian Stephens Industry Award. 


Get a condensed, concise and quick look at book marketing and industry etiquette advice and experience that can help you determine what's right for you, or tell you how other professionals are dealing with issues of marketing, social media and industry issues.


Find out how book trailers® were introduced into the publishing industry, what's important when making a book video and how to make your video a good return on investment. 


Chapters include time management tips, going beyond Facebook and Twitter, defining transmedia, do's & don'ts lists, how to build reader loyalty and more.