Bookstores are Lousy Places to Sell Books

In a 1996 study, the American Booksellers Association estimated that there are ten times more outlets for books than bookstores. For example, suppose you have written a book about deep sea diving. How many casual bookstore customers are interested in this relatively specialized subject Probably very few. But now, imagine selling your book at a diving supply shop: nearly everyone is interested! These "non-traditional" markets are far more numerous, often pay more and pay faster... and are simply more fun. This new approach to book marketing explains traditional bookstore and library markets, both pro and con. Then you may move on to the more lucrative areas of special and non-traditional sales.