Boomer Brands: Iconic Brands that Shaped Our Childhood
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- $4.99
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- $4.99
Publisher Description
Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock ‘n’ roll…
Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood."
Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that’s how Boomers first got to know cereal, soft drink, and snack food brands. The “Boomer Brands” they knew and loved then, they remember to this day.
This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with: Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life.
"Boomer Brands" is meant be read by Boomers, shared with Boomers, and savored for the memories!
The Buzz About "Boomer Brands"
When was the last time you had your memory tickled over a long-forgotten but prized product that shaped your childhood? You’ll find a lot of those “Oh, yeah, I remember” moments in Barry Silverstein’s wonderful wander down Memory Lane. “Try it, you’ll like it.”
-Ron Schon, Retired Advertising Agency Executive and OLLI Instructor, “The History of Advertising”
Boomer Brands is a delightful book filled with fun facts about our favorite childhood brands and memories. If you're over 50, you're sure to enjoy this nostalgic, entertaining and informative stroll down Memory Lane.
-Nancy Collamer, Career/Retirement Coach and Author, Second-Act Careers
If you remember watching Saturday morning TV while slurping down a bowl of Frosted Flakes, or perhaps begged your parents to visit Disneyland after watching Wonderful World of Disney on Sunday night, you’ll want to read Boomer Brands. This enjoyable, easy read is chock full of fun facts about what made the brands we grew up with iconic.
-Anne Holmes, “Boomer in Chief,” National Association of Baby Boomer Women
Barry Silverstein offers a fun walk down Memory Lane for boomers, describing what made some of their favorite childhood brands so treasured then and now.
-Richard Eisenberg, Managing Editor, Nextavenue.org
If you're looking for some pleasant nostalgia, a fond look at a simpler time, and a good book to curl up with for a few hours, then you've found just that in Boomer Brands. I highly recommend it.
- 5 Star Review, Keith Julius, ReadersFavorite.com
Boomer Brands is a sunny, nostalgic showcase of some of the beloved toys, foods, television shows, and consumer goods that formed such a huge part of that generation’s youthful memories. …Boomer Brands is an informative and lighthearted peek back at the way Madison Avenue created a huge and enduring market for many iconic consumer products and social trends.
- 5 Star Review, Rachel Jagareski, Foreword Reviews
A unique, entertaining, nostalgic, and impressively informative read from first page to last, Boomer Brands is an extraordinary and very highly recommended addition to both community and academic library collections.
- Midwest Book Review
In 14 breezy but highly informative chapters, Silverstein covers various product categories that were popular during the Boomer childhood years… a delightful journey through a time that saw ‘the birth of the modern brand.’
- Publishers Weekly
PUBLISHERS WEEKLY
Silverstein (Let's Make Money, Honey), a business writer and former marketing and brand management consultant, explores the way in which brands "tunneled their way" into the consciousness of the Baby Boomer generation. In 14 breezy but highly informative chapters, Silverstein covers various product categories that were popular during the Boomer childhood years, from breakfast cereals of the 1950s to early "green" products arising from the environmental movement in the '60s. Silverstein's observations are rooted in his argument that "the advertising industry pushed brand management to new heights" by making a "real emotional connection" between consumers and products. He explains how Frosted Flakes, for example, used cartoon characters to develop children's affection for the product (which was "generally accepted to be the forerunner of the sugary cereal brands"). He also explores how the powdered breakfast drink Tang used the popularity of NASA to pitch itself as "a space-age drink" after astronauts drank it in space. Perhaps the most interesting section is a year-by-year list of the various consumer developments from 1946 to 1964, the peak of the baby boom: 1949, for example, saw the introduction of Clearasil, Dunkin' Donuts, and the television remote control. Silverstein's slim book is a delightful journey through a time that saw "the birth of the modern brand." (BookLife)
