Born Global Firms
A New International Enterprise
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- $6.99
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- $6.99
Publisher Description
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
GENRE
Business & Personal Finance
RELEASED
2009
August 1
LANGUAGE
EN
English
LENGTH
125
Pages
PUBLISHER
Business Expert Press
SELLER
Ingram DV LLC
SIZE
505.5
KB
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