Bottoms Up

Bottoms Up showcases the architecture and history of 70 Wisconsin breweries and bars. Beginning with inns and saloons, the book explores the rise of breweries, the effects of temperance and Prohibition, and attitudes about gender, ethnicity, and morality. It traces the development of the megabreweries, dominance of the giants, and the emergence of microbreweries. Contemporary photographs of unusual and distinctive bars of all eras, historic photos, postcards, advertisements, and breweriana help tell the story of how Wisconsin came to dominate brewing—and the place that bars and taverns hold in our social and cultural history.