Develop and harness a powerful, sustainable word-of-mouth movement
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
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A must-read for anyone
Clearly this book is directed towards marketers, seeing as how it falls under the marketing and sales category. And while I could argue for days that this book is a necessity for every marketer, this book is way more than just that. It's an approach to building proper relationships, love, and igniting passion that's inherent within everyone. Many of us are even marketing ourselves in an attempt to land jobs, but we use the same traditional methods and get lost and forgotten in the masses. If this was the required reading for my marketing class in college, I would surely be in a much different and better place by now.