Brainsteering
The Better Approach to Breakthrough Ideas
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4.7 • 3 Ratings
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- $10.99
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- $10.99
Publisher Description
“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly
From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough problem-solving framework for developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. As a powerful brainstorming alternative, Brainsteering offers a way out of fruitless sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.
This practical guide to innovation offers a new framework for creative thinking:
A Proven Method for Breakthrough Ideas: Learn to ask the right questions and steer your creative energy in a more productive direction, moving beyond the limits of traditional brainstorming.The 'Right Questions' Framework: Discover a comprehensive, research-based process to systematically explore any issue and generate powerful, actionable solutions.Tools for Business Strategy: Apply tried-and-tested techniques used in over 200 McKinsey client projects to tackle challenges in product development, cost reduction, and business growth.Enhanced Creativity and Innovation: Maximize your personal ideation skills and lead your team out of fruitless meetings toward consistent, effective, and innovative results.
PUBLISHERS WEEKLY
Tired of interminable brainstorming sessions dominated by a few bloviating blowhards and rarely resulting in a usable idea? Good news: it's not only frustrating, it's been proven to be ineffective. While we all need a regular influx of breakthrough ideas, there's got to be a better way of sparking that creativity and the brothers Coyne present a cogent way of doing it. They introduce readers to techniques for asking the right questions and sparking more powerful ideas. The concept underlying "brainsteering" is to encourage users to focus, to look into an idea deeply rather than ricocheting around, brainstorming-style. The Coynes present a number of real and proposed business cases, including successes like Forever Stamps and Jiffy Lube. Their logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.
