• $14.99

Publisher Description

“Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning.”
–The Influential Marketing Blog (May 2011)
A company’s brand is its most valuable asset.  Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.

Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference:
•    Speaks to a broad range of stakeholders in the branding process—from CEOs to designers to brand managers
•    Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand’s value, and define a brand strategy
•    Contains essential information illustrated through the use of diagrams

With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

Business & Personal Finance
June 13
John Wiley & Sons
John Wiley & Sons, Inc.

Customer Reviews

Alfonso_Cast ,

Branding introduction

I found this book very interesting, although very very basic. I wish that they would have show more practical examples, beyond the theories explained

promcgill ,

Can't highlight text

Good book, can't highlight text however for quick revenge later. Not cool.

Adi Mironescu ,

Essential, a must have!

It's a great introduction in branding- clear, simple and effective.
Thank you, Alina Wheeler!

Adrian Mironescu