Brand Equity
9B10E023
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- $3.99
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- $3.99
Publisher Description
A marketing company has collected a large dataset on brand equity for the fast food and travel sectors. They have come up with their way of measuring "brand equity." Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA and MANOVA.
GENRE
Business & Personal Finance
RELEASED
2011
February 1
LANGUAGE
EN
English
LENGTH
3
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
270.2
KB
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