Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
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5.0 • 1 Rating
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- $9.99
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- $9.99
Publisher Description
Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.
Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.
In Brand Identity Breakthrough, you will learn…
•How to incorporate a unique selling proposition into your branding
•The best methods for selling products to customers as a small business
•How to use business storytelling to sell products in both physical and online marketplaces
Customer Reviews
"This is the most well written business book and..."
Overall - 5
Performance - 5
Story -
Would you recommend this audiobook to a friend? If so, why?
After forty years of operating number one businesses, there are a few titles that I would tell every business person to read, and a rare few are actually required reading for the upper management of my companies.
How To Win friends; Of course.
Seven Habits: No doubt.
Tribal Leadership: With certainty.
Good To Great: Extra Credit?
Influence: the Laws of Persuasion: Salesman of the year club
With these books, you will find everything you need to succeed in business.
Yet, when I read Brand Identity Breakthrough, it was not only content rich; it was also the most enjoyable book I have read in a long times.
If a business book could be considered a "page turner", then this book is in that category.
The only other book that comes close to it is Never Split the Difference, and that is only because it has real life FBI hostage negations in it!
Since i have read this book seven times (over a year), and I was ready it again just last week... My sales have doubled, my product has sold out, and I was chosen from over 200 applicants to participate in the prestigious 2020Startups.NYC Accelerator.
I cannot say that it has magically made me into an author or copy person or social media guru... I am still in desperate need of hiring folks who are more skilled than I in those areas.
However, the fruit is hanging on the tree saying "this book had an impact" on my life and business.
Buy it.
I bought a hard copy and an audio book, since I travel quite a bit.
What other book might you compare Brand Identity Breakthrough to and why?
Seven Habits and Brand Identity are probably the two most well written book on business, but honestly, the edge goes to Brand Identity. #truestory
Which character – as performed by Gregory V. Diehl – was your favorite?
Does not apply... At first, the "stuck on an island" scene annoyed me, because I have been in business my whole life, and I never saw it that way... Then one day, and associate said "adapt and overcome", so I made that my new motto... Eventually I realized that Mr. Diehl has ALREADY told me that. ;)
If you were to make a film of this book, what would the tag line be?
"How To Build Skyscrapers"
Any additional comments?
Since the moment I picked up this book, and until this day, I have been mesmerized by this book... It is by far the most well written and most enjoyable business book to read... I highly recommend it for the top _Leader_ of any company.
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