Brand Is Destiny
The Ultimate Bottom Line
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5.0 • 2 Ratings
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- $12.99
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- $12.99
Publisher Description
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.
CEOs and entrepreneurs will learn why:
Sears went from leader to loser
IBM's revenues shrank 19 quarters in a row
Apple's new spaceship HQ will kill its brand
Unions impede the success of value-based healthcare
Political correctness is a brand-killer
Beauty is not in the eye of the beholder
Trump almost lost the election
Super Bowl advertising is a total waste of money
Millennials are bad for business.
Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.
Customer Reviews
Awesome
Direct and straight to the point. Political correctness is not only killing business but the west as a whole and it’s about time aspiring business owners or CEOs learn to reach out to their targeted customers again instead of listening to virtue signaling journalists. Social justice is killing pop culture and don’t let it ruin your business.
Binge read both books.
Very good read. Incredible how "Conventional Wisdom" is wrong in many areas of life. "Brand is Destiny" definitely is the book every CEO should read to change the approach that many companies have today. I came across Marc Rudov's first book "Be Unique or Be Ignored" and when I finished reading it, BD was released. Will read it again and recommend it!
Isaac.