You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name. It’s the cornerstone of your brand. When you choose a name, you choose the story you want to share. Your name sets expectations. It shapes your brand’s personality and the relationship it will form with everyone it touches. Getting it right is essential!Brand New Name shows you how to unlock your creative genius to name, or re-name, anything. The process is simple, strategic, and anyone can do it.