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Publisher Description

Content is King but it’s not just one thing. From televised mini-series to games to an app that helps you cook a steak, this collection of case studies focuses on those brand-funded ventures that deliver entertainment, utility or both to their target audience. Brands featured in this volume: Tourism Australia, Westpac, Jacob’s Creek, Australian Bureau of Statistics, Heineken.

GENRE
Business & Personal Finance
RELEASED
2014
July 21
LANGUAGE
EN
English
LENGTH
41
Pages
PUBLISHER
Niche Media Pty Ltd
SELLER
Niche Media Pty Ltd
SIZE
6
MB