Branded
Sharing Jesus with a Consumer Culture
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- $12.99
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- $12.99
Publisher Description
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople—people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God
What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.
Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective!
PUBLISHERS WEEKLY
Given today's diversity of religious choices, Christianity has lost its hold on the marketplace of faith, according to Christian radio personality and marketing consultant Sinclair. In this slim book, the author urges readers to apply effective marketing tactics to the task of evangelism. While some readers may be put off by the business terminology, Sinclair takes a light approach that makes his "pep talk" both urgent and fun. His mini-lessons incorporate case studies of well-known brands (e.g., Nike, Apple) as well as personal stories of lessons learned to show the importance of offering value over superficiality. Using scripture as support, he delivers a gut check to readers ("the product isn't the problem the spokespeople are") to awaken them to their own hypocrisy, negativity, and inability to articulate what they believe. Instead of passively displaying bumper stickers and T-shirts, he encourages them to do the hard work of building relationships and making their offerings relevant, honest, and meaningful. Sinclair's message could be the boost readers need to tackle the decline in church attendance.
