Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!
Discover how to:
Choose today’s best social media tools for your personal goalsBuild an authentic storyline and online identity that gets you the right opportunitiesMake the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and InstagramBuild connections and prove expertise by sharing video on YouTube and VimeoFind yourself on search engines and then optimize your personal online presencePromote your events, accomplishments, victories…and even defeats and lessons learnedIntegrate online and offline networking to get more from bothReach people with hiring authority and budgets on LinkedInUse Twitter to share the ideas and passions that make you uniquely valuableAvoid “killer” social networking mistakesLeverage your online expert status to become a published author or public speakerMeasure the success of your social media brandingGet new projects or jobs through your online friends and followers