Brandjack

When machines do most of humanity’s thinking, creativity has become the last remaining stronghold where people still have the upper hand. But for how long? Martin, the head copywriter of the most celebrated advertising agency in town, suddenly finds himself written out of a job by artificial intelligence after a merger with a technology company. He is left with no other option. His next move must be one that nobody expects, least of all his digital nemesis. If playing by the rules doesn’t work, it’s time for a little anarchy.


Brandjack is the third short story in the six-part Outmode series. Each story is stand-alone yet connected to the others. Mixing science fiction and science fact with a comic twist, we see how A.I. turned human beings into has-beens at the flick of a switch.


About Outmode: As artificial intelligence finally became smarter than people, humanity entered a new phase of evolution. Outsmarted, outwitted and out-manoeuvred, homosapiens’ place in the natural order was no longer guaranteed. This was Outmode, when the human race slowly headed for the exit leaving technology with cognitive ability to become the dominant species.