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Publisher Description

BREAKING IN® helps you build the portfolio you need to get the job you want. With advice from over 130 creative leaders, BREAKING IN® gives you an unfair advantage over the rest.


• Get specific advice from the exact people you want to work for

• Learn what Creative Directors are looking for in your portfolio

• Avoid the common traps that most portfolios fall into


This second edition of BREAKING IN® was expanded in 2014 and updated in 2015. It contains interviews with: 


Dan Wieden, Wieden+Kennedy

David Droga, Droga5

Gerry Graf, Barton F. Graf 9000

Mark Fitzloff, Wieden+Kennedy

Mark Waites, Mother

Jeff Kling, Fallon

Scott Vitrone & Ian Reichenthal, Barton F. Graf 9000

Tony Davidson, Wieden+Kennedy

Kim Papworth, Wieden+Kennedy

Susan Hoffman, Wieden+Kennedy

Andrew Keller, Crispin Porter+Bogusky

Rob Reilly, McCann

Greg Hahn, BBDO

Hal Curtis, Wieden+Kennedy

Ben Walker & Matt Gooden, CP+B

Bob Greenberg, R/GA

David Lubars, BBDO

Tony Granger, Y&R

Joe Staples, Wieden+Kennedy

David Nobay, Droga5

Jeff Goodby, Goodby Silverstein & Partners

Ty Montague, co: collective

Nick Law, R/GA

Jamie Barrett, barrettSF

Michael Lebowitz, Big Spaceship

Dave Bell, KesselsKramer

Nicolas Roope, Poke

Eric Silver, Silver+Partners

Ant Keogh, Clemenger BBDO

Jason Bagley, Wieden+Kennedy

Ted Royer, Droga5

Craig Allen, Wieden+Kennedy

Eugene Cheong, Ogilvy

Paul Belford, Paul Belford Ltd

Justin Drape, The Monkeys

Warren Brown, BMF Advertising

Ji Lee, Facebook

Ari Merkin, Ari Merkin LLC

José Mollá, La Comunidad

Mark Harricks, AWARD

Craig Davis, BrandKarma

Oliver Voss, Miami Ad School

Dylan Harrison, DDB

Nigel Roberts, Leagas Delaney

Greg Bell, Epoch Films & Venables Bell & Partners

Scott Nowell, The Monkeys

Steve Elrick, BBH

Kash Sree, SR33

Kara Goodrich, BBDO

Kevin Roddy, Riney

William Gelner, 180

Paul Catmur, Barnes Catmur & Friends

Mike Hughes, The Martin Agency

Yann Jones, Th2ng & Central St. Martins College of Art

Tiffany Rolfe, co: collective

Vince Engel, Academy of Art Univ & Engine Company 1

Lisa Fedyszyn & Jonathan McMahon, Whybin\TBWA & AWARD

Toby Talbot, Whybin\TBWA New Zealand

Dylan Lee, Wieden+Kennedy

Matt Vescovo, Artist & Art Director

Ian Cohen, Wexley School for Girls

Richard Bullock, Hungry Man

Ryan Gerber, Wieden+Kennedy

Graham Fink, Ogilvy China

Bob Barrie, Barrie D’Rozario Murphy

David Oakley, BooneOakley

Eric Baldwin, Wieden+Kennedy

Valdean Klump, Google

Andy Fackrell, DDB New Zealand

Feh Tarty, Mother

V Sunil, Wieden+Kennedy


and over 60 more.

GENRE
Business & Personal Finance
RELEASED
2015
January 5
LANGUAGE
EN
English
LENGTH
252
Pages
PUBLISHER
Tuk Tuk Press
SELLER
Tuk Tuk Press, LLC
SIZE
1.3
MB

Customer Reviews

Avp123 ,

Wish this existed for other industries too!

Why not get all the best people in the business, at all different levels, and ask them what they look for when they hire? No reason. It's a simple format. Many of these people are big big names that you would never have access to. So it's pretty cool to read something approximating what you might ask them and have them give helpful answers. You can still call your long lost cousin at that advertising agency in Kansas, but these people are at the places you probably want to work: wieden, droga5, bbdo, mother, crispin, etc. My only complaint is that a few of the interviews are quite short, barely a page. But others ramble on and on so I guess it balances out. There are certainly a lot of them.

djoliverm ,

This should be REQUIRED reading for any Advertising program

The following review was when I was still a student a year ago, and now I’m a full time Junior Art Director at a top San Francisco agency. This book truly helped me get to where I am and shape my portfolio into something that would set me apart from the rest. Without further adieu:

I just finished reading Breaking In from cover to cover, and have gone through like three highlighters in the process. I think to say that it is the best book any advertising student could ever read to prepare them for building their portfolio is a severe understatement. I'm redoing my whole portfolio from scratch because of the book, and for good reasons: the vast amount of insider information contained in this book is astonishing.

I especially like the layout because [for the most part] William asks the same set of questions for everyone, so soon you'll see a pattern of what most of them are looking for. This will help you tailor your book to be the best it can be and have the greatest impact possible. Remember, it's your book, not anyone else's, so you, above all people, have to be ecstatic about it. But this book will be your greatest tool in terms of actually "Breaking In". If I could give it more than 5 stars, I would.

AdMav ,

You'll be surprised by how insiders think!

Insiders are unique thinkers, this book offers a really candid perspective on how to stand out in the very competitive world of advertising.
Trying to send portfolios to ad agencies without this book is like driving to South America without a map. All the best creative directors at almost every agency explain exactly what they look for and what it takes to stand out get hired. There are over 100 interviews but my one criticism is that I wish there were more. I wish I had had this when I was starting out!