• $5.99

Publisher Description

When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with “60 Minutes” – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and driving your message. It’s an entertaining read with each communications principle brought to life through compelling case studies and real life examples. From Charlie Sheen and Anthony Weiner to Michael Vick and Caroline Kennedy, there is much we can learn from the public missteps and recoveries of our celebrity CEOs, entertainers, politicians and sports stars. And don’t think it couldn’t happen to you.

GENRE
Business & Personal Finance
RELEASED
2015
June 8
LANGUAGE
EN
English
LENGTH
120
Pages
PUBLISHER
BookBaby
SELLER
DIY Media Group DBA BookBaby
SIZE
1.9
MB

Customer Reviews

JBG1964! ,

Breaking Through

An absolute MUST READ for any communications specialist! Joel Glass, Orlando Magic Sr. VP of Public Relations

More Books by Kevin Sullivan