• $9.99

Publisher Description

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.

Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.

Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.

GENRE
Business & Personal Finance
RELEASED
2012
July 9
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Pearson Education Limited
SELLER
Pearson Education Inc.
SIZE
1.9
MB

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