Building Innovation Success

All proceeds to charity, and written with stimulating enterprise in mind, this insightful book seeks to describe in less than 25,000 words, with many colourful images, over fifty ways to stimulate new Innovation during a time (New Year 2009) when the very act of innovation appears to be required more than ever to create more prosperity in the UK; perhaps as a partial antidote to the current economic decline. Innovation is the creation of an unfair competitive advantage through bright ideas that people will pay money for. Entrepreneurs know that innovation is all about identifying customer necessity, through observation, and then taking advantage of this with a thoughtful response, through opportunism; exploiting a competitive advantage by having some insight about novel customer access, better technology, greater customer understanding, stronger finance, or better people with relationships. Read this stimulating book to find out more...