Building Your Crisis Communication Plan

Crisis playbooks built for one-off events are ageing fast.

In a connected world, a single incident—like a data breach or a supply chain failure—spills into other risks. What starts as one problem can escalate, draw in new stakeholders, and overlap with other issues. That’s the reality of a polycrisis. If your plan is mostly scripts for isolated scenarios, it can leave your team exposed when situations cascade.

Building Your Crisis Communication Plan is a hands-on, step-by-step workbook for communication professionals who need a plan they can actually use under pressure. Philippe Borremans shares the frameworks and tools he uses when advising governments and global corporations, with worksheets and checklists that help you turn strategy into something operational.

In the workbook, you’ll build:

A modern team setup: the Hub and Spoke model for a lean, agile response.

A way to plan for cascading risk: the Trigger + Amplifier model.

Faster message drafting: the ACAC framework for empathetic, pre-approved responses.

A resilient “source of truth”: guidance for keeping it live when primary digital channels fail.

Readiness you can test: tabletop exercises designed to build muscle memory.

You also get instant access to a template library. The book includes a link and QR code to download editable versions of every worksheet, checklist, and template in Word and OpenDocument formats, so you can start building your plan right away.

If you want fewer last-minute scrambles and more control when things compound, this workbook is built for that. Read it, then use it.