Built from Scratch
How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion
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وصف الناشر
One of the greatest entrepreneurial success stories of the past twenty years
When a friend told Bernie Marcus and Arthur Blank that “you’ve just been hit in the ass by a golden horseshoe,” they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products.
Built from Scratch is the story of how two incredibly determined and creative people—and their associates—built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years.
Built from Scratch tells many colorful stories associated with The Home Depot’s founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.
PUBLISHERS WEEKLY
There was a time when you could ask American consumers to choose between good service and low prices. As a countless number of retailers who are now bankrupt learned the hard way, those days are gone. Today, shoppers expect both, having found them at places such as Wal-Mart and the Home Depot. Here, the founders of the Home Depot, the countrys largest home improvement chain, stress that coming up with a good ideaand the Home Depot was the first of the oversized do-it-yourself chainsis not enough. Would-be moguls not only have to execute well but also have to recognize that competition is inevitable. Thats why Marcus and Blank say they built the company on more than just buying in volume and passing along the savings. They contend that the real keys are making sure employees know what the company stands for so that they go out of their way to serve customers. They also preach a no-mercy attitude toward the competition. Blank once asked a rival if he had seen the movie Jaws. He then said to the man: Imagine we are in the back yard swimming pool together. Now imagine that the Home Depot is Jaws. Stories about the founders early days working at other companies are not always clear, and characters zip by with little explanation. Still, the authors manage to explain the Home Depots success and do an excellent job of explaining the 14 principles that guide the company in a chapter called, appropriately, How We Manage. Photos not seen by PW.
