Andrew Griffiths has been through tough times and survived them. In Bulletproof Your Business Now he tells you how he survived the hard times by adopting some fundamental philosophies that changed his life and the way he runs his businesses.The advice offered in this book is simple and real, and is in the form of over 40 easy to follow and easy to implement tips for the business owner. Follow these tips and you will sleep much better each night.Andrew Griffiths is a street smart success story - Bulletproof Your Business Now reflects the best of what he has learned along the way. He will inspire you to step up, take action and fight for your business whenever times get tough. 'A remarkably sensible, practical and useful book for business owners who want to be masters of their own fate. Andrew Griffiths knows his stuff.' Ross Gittins
Griffiths (101 Ways to Market Your Business) offers 40 simple tips for small business owners looking to protect themselves during typical business crises. While the advice is well-intentioned and sound if somewhat facile, business owners will find it difficult to shore up faltering organizations by "getting a life" and "thinking outside the box." Those looking for guidelines to inoculate or, as the title suggests, "bulletproof" their business might be disappointed; Griffiths is preoccupied with business owners developing an inner steadiness as their markets dip and dive. His thoughts on surviving when your business doesn't provides emotional, if not financial, guidance, and he is pragmatic in advising entrepreneurs to accept that businesses do go broke and it might just be the best thing that's happened to them. For those embarking on new ventures or surviving close calls, Griffiths provides a useful primer on ways to avoid trouble, but he falls short on ac-tion items to save those who are already floundering.