“Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
An MBA Can Be Yours by Reading This Book (And One Other)
What more can be said about a book extolled by both Warren Buffet and Bill gates as a great business book? Not too much. "Business Adventures" is a collection of true, real-life business stories, each with a "moral" or lesson we can learn. From the Ford Edsel to Xerox to scandals big and small, author John Brooks provides illuminating tales and the lessons we can learn from them. It's equal parts funny, insightful, educational, and profound. It truly is a must-have for every businessman's book shelf.
You can obtain an MBA either by attending school (and paying or taking loans for tens of thousands of dollars) or by reading two wonderful books: This one, "Business Adventures" by John Brooks and "Mustard Seeds, Shovels, & Mountains" by J.F. (Jim) Straw. Get these books, study them, and you'll be head and shoulders above the competition.
Wish I would have known that Bill Gates was going to endorse this book by saying he asked Warren Buffet for his favorite business book. It will be a best seller.
Definitely a good read on business History
Better incite on past events. Learned new things, without knowledge you die.