Business Analytics

Business Analytics: A Data-Driven Decision Making Approach for Business—Part I provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making. The book discusses all these areas along with three main analytics categories: descriptive, predictive, and prescriptive analytics with their tools and applications in business.

This volume focuses on descriptive analytics that involves the use of descriptive and visual or graphical methods, numerical methods, as well as data analysis tools, big data applications, and the use of data dashboards to understand business performance.

The highlights of this volume are:
Business analytics at a glanceBusiness intelligence (BI), data analyticsData, data types, descriptive analyticsData visualization toolsData visualization with big dataDescriptive analytics—numerical methodsCase analysis with computer applications
Ancillary data sets and more available for downloading on the publisher's website.