Providing rare insight into the topic of Japanese management, this book looks at how Japanese companies changed after the economic recession of the 1990s and the decade-long restructuring process. With 12 case studies, this book investigates crisis management, strategy development, merger and globalization in a structured and descriptive manner. It aims to support students and decision-makers to learn more about strategic Japanese management and effective decision-making.
Case Studies in this Book
Case Study 1. Gets You Going: Lipovitan Needs An Energy Booster in the Japanese and Global Market
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Contents: Strategy:Gets You Going: Lipovitan Needs An Energy Booster in the Japanese and Global MarketSuntory: Bringing Japanese Whiskey to the WorldAsahi Beverages Facing the Challenges of GlobalizationMergers:Square ENIXMerging EMI Music and Universal: Changing the Japanese Music IndustryMarket Entry:Daimler Entering New MarketsMercari Going GlobalNonProfit Organizations:Second Harvest Japan: How an American Founded Japan's First Food BankDealing with Crisis:Mitsubishi Heavy Industries Entering New Business FieldsAvex: Number One on the Japanese Music IndustryBusiness Development:East Japan Railway Company (JR East)Old Meets New: DeNA and the New Keiretsu
Readership: This book is intended for students and professionals interested in finding out more about Japanese management.
Japan;Multinational Corporations;Case Studies;Tokyo;Globalization0Key Features:There are very few case studies on Japanese management and marketing availableThe book features companies that are not so well known outside JapanThe book is a readable volume targeting students in business schools to learn about Japanese MNCs and modern Japanese management styles