Business Development, Merger and Crisis Management of International Firms in Japan

Providing rare insight into the topic of Japanese management, this book looks at how Japanese companies changed after the economic recession of the 1990s and the decade-long restructuring process. With 12 case studies, this book investigates crisis management, strategy development, merger and globalization in a structured and descriptive manner. It aims to support students and decision-makers to learn more about strategic Japanese management and effective decision-making.
Sample Chapter(s)
Case Studies in this Book
Case Study 1. Gets You Going: Lipovitan Needs An Energy Booster in the Japanese and Global Market

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Contents: Strategy:Gets You Going: Lipovitan Needs An Energy Booster in the Japanese and Global MarketSuntory: Bringing Japanese Whiskey to the WorldAsahi Beverages Facing the Challenges of GlobalizationMergers:Square ENIXMerging EMI Music and Universal: Changing the Japanese Music IndustryMarket Entry:Daimler Entering New MarketsMercari Going GlobalNonProfit Organizations:Second Harvest Japan: How an American Founded Japan's First Food BankDealing with Crisis:Mitsubishi Heavy Industries Entering New Business FieldsAvex: Number One on the Japanese Music IndustryBusiness Development:East Japan Railway Company (JR East)Old Meets New: DeNA and the New Keiretsu
Readership: This book is intended for students and professionals interested in finding out more about Japanese management.
Japan;Multinational Corporations;Case Studies;Tokyo;Globalization0Key Features:There are very few case studies on Japanese management and marketing availableThe book features companies that are not so well known outside JapanThe book is a readable volume targeting students in business schools to learn about Japanese MNCs and modern Japanese management styles