In this ebook you are going to be introduced to the most exciting, powerful and profitable business and marketing principles and strategies in the World. It’s important that you learn and understand the basic concepts and principles in this workbook as they are the foundation of building and marketing a business successfully. It is important that you learn and understand the basic concepts and principles as they are the foundation of building and marketing a business successfully. You'll learn... ==> Why marketing is a long-term investment in your business ==> The multiple marketing methods - learn the various marketing methods that works these days. ==> Positioning - discover specific strategies to make you stand out against the competition ==> Your Unique Core Proposition (UCP) - generally known as USP - learn how to create it ==> Long term customer value - getting out of short-tern thinking ==> The systemised customer relationships process ==> Standing Out! - beating the clutter ==> Joint Venturing ==> Conversion & closing devices ==> Direct response advertising and how to use it successfully to your advantage ==> Up Selling - discover the guarded truth about up-selling and why your business can't do without it. ==> Telling them why - why you're doing what you're doing, why people should buy from you etc. ==> Features vs benefits - how to use them well ==> Reactivating past customers ==> Following up for more success - the key strategies ==> Guarantees - risk reversal ==> Capturing customer details - building your list ==> Boosting sales with bonuses - how and where to get good bonuses that your customers can't resist ==> Having a backend - how to create good backend products ==> Testimonials - how to get and use your testimonials ==> The power of stories - telling stories is what sells your products nowadays - learn how ==> The exit strategy - preparing your business for your exit. Learn how to prepare a profitable exit strategy.