• $16.99

Publisher Description

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Macquarie University, course: Asian Business Environments, 22 entries in the bibliography, language: English, abstract: The Chinese market becomes more and more attractive for Western companies. Thats what everybody nows. But only a few know how diffcult it really can be to do business in China. The business transactions in this country are far more relianced on close personal relationships. ''Guanxi'' is everywhere and a important part of a succesfull start in China. This work will explain what''s behind this mysterious word, how to build it and how to succesfully use it in the Chinese business environment.

GENRE
Business & Personal Finance
RELEASED
2007
March 16
LANGUAGE
EN
English
LENGTH
11
Pages
PUBLISHER
GRIN Verlag
SELLER
ciando GmbH
SIZE
175.5
KB