Business Sustainability with Artificial Intelligence (AI): Challenges and Opportunities

This book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, and business innovation and sustainability. With the recent development of artificial intelligence (AI), businesses are urged to consider innovation while applying digital transformation. Depending on the nature of the businesses, it is found that innovative digital transformation is required with the use of artificial intelligence. However, the future of AI in businesses is yet unclear, the question is it true that without digital transformation businesses are no longer sustainable? Researchers argue that digital transformation could be an opportunity for business to create a global brand however several implications and challenges should be considered including governance and responsible digital management. This book explores how businesses could benefit from AI and leverage technologies to sustain businesses.

The book is authored by leading experts in the field of AI, digitalization, and business innovation and sustainability; the author’s diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book.

This book provides insight for executive leaders in setting new innovative strategies toward leveraging AI in business at different levels of operations to support business sustainability. The book provides different theoretical and practical practices and case studies that could be used as a guideline for policy making and devising innovative directions.